Strategic Planning and Leadership:

• Develop and execute a comprehensive outreach/marketing strategy aligned with the organizations mission, vision, and goals.
• Identify current trends, client needs, and opportunities for growth in the behavioral health sector.
• Collaborate with organization leadership to set outreach/marketing objectives and budgets.
• Provide direct supervision to outreach department employees and work with team daily to ensure coordination and implementation of marketing/outreach activities.

Brand Management:

• Oversee the development and maintenance of the organizations brand, ensuring consistency across all marketing materials and communication channels.
• Promote a positive, stigma-free image of mental health care in all campaigns.
• Bring ongoing public awareness to activities the organization is facilitating.

Content Creation and Campaigns:

• Design and execute multi-channel marketing campaigns (digital, print, social media, etc.) to reach diverse audiences.
• Create educational content and resources to inform the community about behavioral health services and initiatives.

Community Engagement and Outreach:

• Build relationships with local organizations, healthcare/social service providers, and community partners to expand the organization’s reach.
• Organize events, workshops, and initiatives to raise awareness about mental health.
• Represent the clinic at community events, conferences, monthly and networking opportunities (such as POCI and Morning Brew) and ensure that all outreach events are adequately staffed and prepared for.
• Assist with coordination and preparation of major events, including but not limited to Be Empowered, Hope Fest, and Gallery of Hope.
• Provide educational trainings about the services offered at Modoc Nation Behavioral Health.
• Ensure that all program sites and local community stakeholders have current outreach materials.

Team and Vendor Management:

• Lead and mentor the outreach team, fostering a culture of innovation and collaboration.
• Manage relationships with external vendors, such as advertising agencies, PR firms, and graphic designers.

Data Analysis and Reporting:

• Track and analyze key marketing/outreach metrics to evaluate the effectiveness of campaigns and initiatives.
• Develop and implement tracking system to record grant-related outreach measures to grant evaluation team (digital content, billboards, outreach events, material distribution).
• Provide regular reports to leadership with insights and recommendations for improvement.
• Responsible for ensuring timely ordering of allowable outreach materials, must include funding notice if applicable.
• Maintain outreach supply at all times and track inventory for each grant project.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field (Master’s preferred).
• 3+ years of marketing experience, preferably in healthcare or mental health services.
• Proven track record of developing successful marketing strategies and campaigns.
• Leadership experience with the ability to manage teams and projects effectively.
• Must have a valid driver’s license and ability to pass criminal background history check & UDS.

Supervision

This position will operate under the direct supervision of the MNBH Program Director.

Compensation

Salary ranges from $50,000 to $65,000 (DOE) plus benefits, including off on federal holidays, PTO, medical, dental, and vision.

Schedule

This employee shall maintain regular business hours (40 hours per week) on-site located in Miami, OK.

License/Certification:

• Driver’s License (Required)